BCCI Finalises Dates For The IPL Broadcast-Rights Bidding Process
The Board Of Cricket Control In India (BCCI) has declared that the tender process for the next cycle of IPL television and digital rights will commence on July 17. The final announcement comes after the original date for the tender process, slated in the month of September last year, was stalled due to the face-off between the board and the Lodha panel.
The rights will be awarded for five years, unlike the previous occasion where the rights had been allotted for a 10-yyear cycle.
Sony Pictures Network India (SPNI) currently holds the television rights which will expire as soon as the ongoing season gets wrapped up, while Star India is in possession of the digital and overseas media rights.
The two entities, however, are set to face some really tough competition in the bidding process as major non-television bigwigs such as Facebook, Twitter, Amazon and Reliance Jio were among the 18 companies that had shown interest in the rights.
The IPL governing council, according to a BCCI release, finalised the timelines for various tender processes for the IPL at a meeting in Hyderabad on Saturday, “after due deliberation with the concurrence of the Committee of Administrators [CoA]”.
“I’m pleased that both the governing council and CoA members have finalised the timelines for the next rights period,” IPL chairman Rajiv Shukla said. “The early announcement will also help the prospective bidders/service providers to prepare well.”
Chairman of the Supreme Court appointed CoA Vinod Rai also expressed confidence about “the process” and has assured the highest level of transparency and accountability.
The proposed media right in September were different from the one which has been brought to effect as the BCCI offered television rights for a period of ten years while digital and overseas media rights were awarded for five years. This, however, has changed now.
BCCI CEO Rahul Johri had said that the BCCI wanted to follow the existing cricket media and stick to the 10-year model.
“In our country, television is very well established,” he had said. “If you look at most cricket tenders, eight years-ten years have been the norm. That’s why we went for ten years. The area where trends are changing very fast is digital. That’s why we have reduced digital to five years.”
Also, with the two-year agreement of Vivo, the current title sponsor, coming expiring at the end of the ongoing edition of the IPL, the governing council has announced fresh bids to tender for the title sponsorship of the IPL will begin on May 31.
The governing council members also decided to float the Request for Proposal (RFP) for the IPL Event Services contract on June 12.
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