BCCI to witness giant Google, Facebook to battle for winning digital rights
The search giant Google and social media platform Facebook are all set tough competition while entering in the bidding war for the digital rights of Indian cricket. Pertinently, the Board of Control for Cricket for Cricket (BCCI) has deferred the date of e-auction to April 3.
It was slated for March 27. However, owing to the ramifications and particular clarifications from the richest Board were deemed important.
With also Yupp TV in the race after picking the document Sony Pictures Network and Star TV had some serious business to be done.
Recently, Facebook has drawn the ire for the data breaching which somewhat stands as a threat in the bidding process. However, in 2017, Facebook also made the bid of INR 3900 crore which grabbed the eyeballs.
However, the tender was made available for the companies on February 20. It’s important to point out that digital media will run through the period of five years between 2018 and March 2023.
Talking about the online media rights, both the giants have to battle it out Star’s Hostar which is also the digital media platform.
Moreover, Mukesh Ambani’s Reliance Jio will also bid for the Jio TV. It would be an interesting competition between distinct platforms.
According to the Board, the base-price has been slated for INR 8 crore. It is in this regard, that first of five years programme would witness the per match value to the said amount.
However, for the next four years of the contract, the per match price would be pegged at INR 7 crore.
However, the television rights would be INR 33 crore per match from 2019 onwards, whereas, INR 35 crore for 2018.
Indeed, it gives the fresh idea that leading giants are supposed to shell out the whopping amount in order to seal the deal.
Earlier, BCCI made it clear that no delay would be entertained between the broadcast of television and digital medium. It has further proved to boost the digital platforms to turn up for the fast-paced battle.
The electronic auction is supposed to be for the three different categories in a nutshell. It is comprised of Rest of the World package including the television rights. Moreover, the pace for Indian subcontinent and consolidate package owing to the globe.
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Tahir Ibn Manzoor
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