The Board of Control for Cricket in India (BCCI) has secured a new sponsorship deal for India’s Men’s, Women’s, and U-19 teams. They have announced Adidas as a brand-new partnership as the kit sponsor for the BCCI starting June 2023 to March 2028.
BCCI secretary Jay Shah made the announcement of the same on his official Twitter handle on May 22, Monday. Adidas will now have the exclusive rights to manufacture kits for all formats of the game for the Indian cricket team and the Indian team will play with a brand new jersey starting from the World Test Championship against Australia.
In the statement released by the BCCI, Jay Shah said, We are committed to helping grow the game of cricket and could not be more excited to partner with one of the world’s leading sportswear brands, Adidas, in this journey. With its rich historical legacy in sports, world-class products, and strong global reach, Adidas will play an important role in driving the performance and future success of different categories of Indian cricket”.
In the statement released by BCCI, CEO Bjørn Gulden said: “We are proud to partner with BCCI and Team India, the most iconic team in India. Cricket is the most important sport in India, and we need to be visible and invest in it. We could not have found a better partner than BCCI. I believe India to be the fastest-growing sports market for the next decades. We are very committed to supporting our team to become the best sports brand in India.”