VIVO has dealt a huge blow to the BCCI ahead of this year’s Indian Premier League (IPL) by pulling out as the title sponsors for the tournament. The thirteenth edition of the tournament is set to be played in the UAE due to the alarming coronavirus situation in India. The tournament is scheduled to be played between September 19 and November 10.
VIVO’s decision comes just two days after the IPL Governing Council (GC) confirmed that it has retained all of its sponsors including the Chinese ones for IPL 2020. But the Chinese mobile manufacturing giants have decided to end their ties with the BCCI for this year.
In December last year, VIVO retained the title sponsorship of the IPL after submitting a bid of Rs 2,199 crore over the next five years. VIVO had won the rights for IPL title sponsorship for the first time in 2016. But the lucrative deal has come to an end for this year. Cricket journalist Vikrant Gupta confirmed the news on Twitter.
He stated that while VIVO has decided to end the ties with the BCCI for this year, it would be back next year and would see out their contract that ends in 2023. Consequently, the BCCI will now have to find new sponsors for IPL 2020 and do not have much time for it.
BREAKING NEWS: VIVO won’t be the IPL sponsor this year. They will be back in 2021 and continue till 2023. The IPL will have a new sponsor this edition IPL
— Vikrant Gupta (@vikrantgupta73) August 4, 2020
VIVO has exited the IPL this year after finding itself in the middle of a social-media storm in the last 48 hours after the IPL GC said that it would be retaining all its sponsors for the 2020 edition of the tournament. The BCCI and the IPL Governing Council have faced criticism for deciding to not cut ties with the Chinese company.
There was calls all around the country to boycott China after the clashes between the Indian and Chinese troops in eastern Ladakh in June. The BCCI had promised to review the deals in the aftermath of the violent showdown but decided to stick with the sponsors.