Cricket Australia Launches 5-Year Strategic Plan To Increase Participation

Aug 15, 2022 at 1:41 PM

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Cricket Australia Launches 5-Year Strategic Plan To Increase Participation

Cricket Australia on Monday said it has released a new five-year strategic plan for cricket in the country, designed to enhance the game’s long-term financial sustainability, significantly increase participation and ensure cricket remains at the heart of Australian life.

‘Where the Game Grows’ is underpinned by the ultimate belief that cricket is truly a game for all; one that has incredible power to bring people together and benefit society, both on and off the field.

Cricket Australia
Cricket Australia

Cricket Australia Released A New 5-Year Strategic Plan For Cricket In Australia

The plan features 10 strategic priorities across four “interrelated pillars”. The objectives, which will govern decision-making through to 2027, have been developed after consultations involving thousands of fans and stakeholders from all parts of the cricket spectrum, said a report in cricket.com.au.

“It celebrates and respects cricket’s proud history while looking positively towards the future, seeking to drive bold, transformative change in digital experiences, junior participation, inclusion, gender equality, sustainability, reimagining the W/BBL, connection through storytelling and playing a part in developing the game globally,” read an official statement.

Through this project, CA wants to double the number of kids aged 5-12 playing cricket to 210,000, and quadruple the number of girls registered in this age group to 60,000 over the next five years.

Four interrelated strategic pillars containing ten strategic priorities have been developed through extensive consultation with thousands of fans and hundreds of other stakeholders from all parts of cricket.

Nick Hockley Is Proud Of The Way Australian Cricket Has Continued To Innovate

Those four pillars – Brilliant Experiences, Participation Growth, Inspirational Players and Teams, and Sustainable Future – reflect Australian Cricket’s priorities to strengthen the engagement between fans and players, continue to produce world-class teams, entrench a strong and innovative business model and establish a framework for the game’s positive social impact.

Nick Hockley, Cricket Australia Chief Executive Officer said: “We are exceptionally proud of the way Australian Cricket has continued to innovate and grow and particularly how it has met the vast challenges of the pandemic. This gives us even greater confidence that we can deliver on the ambitious priorities set out in the new five-year strategic plan.”

Cricket Australia Chief Executive Nick Hockley. (File)
Cricket Australia Chief Executive Nick Hockley. (File)

“Cricket is rapidly evolving and, with that, so too are the ways cricket is played, watched and consumed. This strategy contains both a vision and a clear plan for how we can achieve bold, transformative change while also meeting our core responsibilities,” he added.

With cricket likely to feature at the 2032 Olympic Games in Brisbane, following its re-introduction at the Birmingham Commonwealth Games, CA wants to use the time period to create a culture for the sport in the country. CA has also set a target of winning a minimum of three ICC events each in men’s and women’s sections in the next five years.

Besides, getting spectators back into stadiums with a special focus on the Big Bash League (BBL) and WBBL is also on the priority list of Cricket Australia.

Cricket Australia has targeted the inclusion of the sport at the 2032 Brisbane Olympics as part of a strategic plan to expand participation and maintain the game’s position at the heart of the country’s sporting culture.

Cricket Australia Launches 5-year-plan To Develop Cricket Globally And Enhance Game's Sustainability
Cricket Australia Launches 5-year-plan To Develop Cricket Globally And Enhance Game’s Sustainability

The ambitious “Where the Game Grows” plan released on Monday aims to double the number of children aged five to 12 playing the game to 210,000 over the next five years, with girls making up 60,000 of that tally.

Another of the targets is to get cricket back into the Olympics for the first time since 1900 – if that goal has not already been achieved at the 2028 Summer Games in Los Angeles.

Cricket has been shortlisted for possible inclusion at the 2028 Olympics along with eight other sports and the International Cricket Council (ICC) will make a presentation to organizers later this month. The host city can include any sport but needs the approval of the International Olympic Committee (IOC).

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