In a bid to ensure that spectator turnout remains positive, Cricket Australia has taken a proactive measure of slashing ticket prices for the upcoming season. In the previous Australian summer, the audience turnout was at an extremely poor level, as the test series against West Indies was played in front of empty stands. The ODI series against India as well didn’t generate the expected response.
In order to curb the shortfalls of the previous season, Cricket Australia (CA) have come up with the move to reduce ticket prices to as low as $30 for adults for all forms, be it tests or ODI’s. The maximum ticket price for an adult will be $30 while the maximum price for a child and family ticket will be $10 and $65 respectively.
For the upcoming Australian summer, as many as 4 teams will tour Down Under. The teams touring Australia for the summer of 2016/17 are – South Africa, Pakistan, New Zealand and Sri Lanka. More than half of the tickets will be priced at $50 and lower.
“It was clear from an extensive review that more fans wanted the opportunity to see our biggest stars in action,” said Cricket Australia Chief Executive James Sutherland. “Record numbers of fans have been attending elite cricket matches in Australia during recent seasons and we want to make Test and one-day cricket even more accessible,” Sutherland said.
Sutherland maintained the CA’s primary goal was to ensure that fans could enjoy the game at a reasonable price and they prioritized it. “This gives the opportunity for more fans to experience firsthand the skills and talent of Australia’s best cricketers across all six states and the ACT. “At Cricket Australia our aim is to put fans first and we are living by that mantra. “Fans around the country will benefit during another summer of high-quality international cricket.”