Cricket Australia Signs Remarkable Deal With Vodafone As India-Australia Series Gets New Sponsor
Australia
Australia team celebrate their win. Credits: Getty.
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Cricket Australia Signs Remarkable Deal With Vodafone As India-Australia Series Gets New Sponsor

Cricket Australia’s interim Chief Executive, Nick Hockley has announced multinational telecommunications company — Vodafone as the partners for Australia’s Test team and the Women’s Big Bash League for the next three years. Vodafone is back in the cricket sponsorship after a long span of eight years.

Team Australia will have their new partners in the upcoming test series against India, later this year. The team had a partnership with a real estate firm which they decided to terminate after the end of two years.

Vodafone
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They’re with us through thick and thin: Nick Hockley on Vodafone

Hockley has praised Vodafone for their rich history with cricket and their great knowledge of the sport. He also mentioned the suffering of businesses in the pandemic hit the world and thanked Cricket Australia’s sponsors to have stood with them through tough times.

“Vodafone has a long history with cricket and it’s great to reconnect with them. They are very knowledgeable and know their sport. Hockley told cricket.come.au

“Businesses have been doing it tough, but what’s been incredible and overwhelming is the strength of support and loyalty that our partners have shown us. They’re with us through thick and thin.” he added.

Cricket Australia tweeted a video of Tim Paine welcoming Vodafone with a number of other Australian men and women cricket players showing off their skills in the video.

https://twitter.com/CricketAus/status/1300934300615897088

BCCI fail to find sponsors for Team India’s jersey

The BCCI in its new bid had kept a base price of Rs 65 lakh per match compared to the Rs 88 lakh during the last cycle. The pandemic hit the market has forced BCCI to cut the per match fees substantially, but the last sponsor Nike rejected the deal. Puma and Adidas were reportedly interested in a deal but none of them offered up a bid despite the BCCI lowering their base price.

India
Team India Jersey. BCCI

A report by The Mirror said that the brands willing to bid wanted a guarantee of some kind of promotion for their brands, which the BCCI did not guarantee.