Cricket Australia Signs Magellan Financial As Sponsor For Domestic Test Series
After the long-standing impasse that lasted over ten months with Australia Cricketers’ Association (ACA) including current lot of players, Cricket Australia (CA) has signed a three-year deal with the Magellan Financial Group, the funds management service, in a bid to fill the void in the domestic Test set-up which was left by Commonwealth Bank after withdrawing as a massive sponsor and a partner for Tests in particular.
While speaking on the partnership, CA CEO, James Sutherland revealed the Board is confident of the brand new partner which has set an example in Australia by keeping valuable customers in view.
“As we approach the highly anticipated 2017-18 Ashes Series, we are excited to have Magellan partnering with Cricket Australia as Test naming rights partner for the next three years,” Sutherland said in a common press release by CA and MFG.
As the CA has welcomed the Magellan Financial Group as its partner and sponsor will be a fresh opportunity ahead for the management and above all gentleman’s game.
“Magellan is an organisation that has built its reputation on integrity, leadership and an unwavering customer-first culture, and Cricket Australia is proud to announce it as our newest partner,” Sutherland added.
In a joint media release, the deal will be beginning with the Ashes Series which is scheduled from November 23 in Brisbane and the reports suggest the newly named sponsor would be offered to highlight and promote the brand throughout the series which is further seen as a fresh prospect for a strong base of the long-term partnership.
“We look forward to working with Magellan and supporting its growth objectives,” Sutherland concluded.
According to Magellan Financial Group, Co-Founder, CEO and Chief Investment Officer Hamish Douglass, the tie-up would not only play the crucial role in expanding the brand but would raise awareness among the people owing to the investment in the global market while banking on the quality services.
“Test cricket has a large and diverse following throughout Australia and this partnership with Cricket Australia represents a unique opportunity to highlight the benefits of global investing and to position Magellan as a trusted partner in that journey,” Douglass maintained.
However, with the sheer bunch of dedicated works at the helm as cricket turning out to be the best example of a quality platform, Magellan decided to extend a support to cricket in a bid to work along with the members of Cricket Australia.
“Test cricket is the premium form of the game and its attributes of patience, skill and dedication to excellence are aligned with Magellan’s approach to preserving and growing our clients’ wealth over the long term,” Douglass concluded.
Earlier, the Memorandum of Understand (MoU), which was signed in 1997, was scheduled to expire in June, as the fresh meeting earlier this week revealed both the warring parties reached to the agreement of a fresh MoU under the ‘modernized’ process which would also witness the hike of payment for women cricketers.
However, the restrained relationship between CA and ACA witnessed players threatening to skip the Ashes if the Board won’t agree or pay heeds to their grievances before the latest breakthrough grabbed the headlines in Australia itself.
Australia scheduled to play the first Test of the two-match series against Bangladesh on August 27.
Tahir Ibn Manzoor
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