Cricket which is India’s biggest religion seems to be losing its crowd pulling power. In the last few years the television viewership has dropped to 40% to 61 gross rating points in 2014 from 105 in 2008. Cricket which is the biggest sport in the country other sporting leagues which include Hockey, Badminton, Football and Kabaddi have started to make a mark in India.
Cricket’s reach has dropped to 70% in 2014 from 77% in 2008. The time spent watching cricket has dropped from 16 hours in 2014 from 29 hours in 2008. Most of the people are attracted towards other sporting leagues in the country and want to see other sports too in the country. The viewership drops to -6% in the age group 4 – 14 years, – 5.5% in the age group of 15-34 years and – 6.7% in the age group of 35 above.
The drop in viewership can see been as follows –
India International matches – (-16%)
Non India International matches – (-14%)
T20 leagues – (-4.2%)
Domestic Cricket – (-8.5%)
Test matches – (-17.5%)
ODI matches – (-20%)
T20 – (-1%)
This shows that people love the T20 format which is IPL. The people are going to the stadiums and watching matches with great interest but they do not go watch test matches which is a great concern. This analysis shows that people want to see fast game which produces excitement and results in quick time.
Whenever the Indian team wins a major tournament the Indian people praise them. Now with Indian sportspersons doing well in other sports there might to shift in change of sports. The IPL 8 has been a great hit so far and has created passion for the people. The BCCI must take measures that the viewership of domestic cricket especially Ranji Trophy does not drop down.