The Hero Caribbean Premier League (CPL) organizers have combined with Facebook, to broadcast all 34 games of the new season, live to 40 countries including India.
“CPL will become the first sports league to supplement its existing broadcast deals and use the Facebook Live platform to ensure that 40 countries around the world, including the likes of Pakistan, South Africa and The Philippines, can now view the biggest party in sport live,” the CPL said in a statement.
The is a first-of its-kind move as it is the first time ever international games will be shown using the latest feature on the social network, Facebook Live.
CPL chief operations officer Pete Russel expressed his delight over the deal and said that it would enhance the “ever-increasing international audience” of the league.
“We are delighted to announce how we believe has the potential to change the face of cricket broadcasting and enhance the CPL’s ever-increasing international audience,” Russel said.
In 2015, Russel said, the CPL’s global viewership exceeded 93 million.With every passing year the CPL is becoming bigger and popular. The increasing prestige and appeal of the tournament has attracted a host of international talent this season. The current edition will see a star-studded contingent of overseas players making their debut in the tournament.
“In 2015 the CPL’s global viewership exceeded 93 million and we now have the platform to boost our viewership even further for the forthcoming tournament.”
He added, “On Wednesday night the CPL will make television history and in doing so extend our reach to both traditional and non-traditional cricket followers across the world. We are hugely excited about this development and look forward to engaging more followers internationally.”
“Facebook Live allows fans to connect to cricket and their favourite stars and we are delighted to be working with the Hero Caribbean Premier League and Grabyo for this cricketing first and to help bring fans around the world closer to the game,” Asha Thaker of Facebook India was quoted as saying.
“As the world’s largest sports stadium, more cricket fans engage with content on Facebook than anywhere else and it is unique experiences such as this that allow fans to engage in a more meaningful way.”
The live broadcast of CPL matches on Facebook will be done through Grabyo, a company Facebook announced as its official live streaming partner at F8, its annual developers’ conference in April.
“On the pitch, T20 cricket is helping to globalize and expand the sport of cricket, bringing a new generation of fans into the game. The use of social video, particularly live streaming, presents an opportunity to reach an unparalleled audience far beyond the traditional broadcast ecosystem,” said Gareth Capon, chief executive officer, Grabyo.