Gautam Gambhir Lashes Out at BCCI for Not Marketing Test Cricket Well – Sportzwiki

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Gautam Gambhir Lashes Out at BCCI for Not Marketing Test Cricket Well 

Gautam Gambhir Lashes Out at BCCI for Not Marketing Test Cricket Well
Gautam Gambhir feels BCCI should market Test cricket in a better way.

The recent decision by the BCCI to not play the day/night Test in Adelaide during India’s tour of Australia later this year has a few raised eyebrows amongst the cricketing fraternity.

Many former cricketers believe the Indian cricket board has been unable to take the longest format of the game forward, as compared to the other cricketing boards.

Gautam Gambhir
BCCI has refused to play a day/night Test in Adelaide later this year. Image Courtesy: Twitter

The debate about the future of Test cricket has been doing the rounds ever since the shortest format of the game, T20 cricket came into existence and gripped the cricketing world altogether.

Some of the former and current cricketers have expressed their views about Test cricket, and most of them feel the longest format is nearing its end if stern steps are not taken to save it.

Gautam Gambhir
India and Bangladesh are remaining countries to a play a day/night Test. Image Courtesy: Twitter

Most recently, the discarded India batsman, Gautam Gambhir has lashed out at the Board of Control for Cricket in India (BCCI) for not marketing Test cricket positively.

Gambhir feels the marketing of Tests in India doesn’t take place the way it is done for the T20s and ODIs.

Gautam Gambhir
Gautam Gambhir believes BCCI have not marketed Test cricket well. Image Courtesy: Twitter

“I think it’s not the fans. I think it’s the media and, to a certain extent, the BCCI as well. Because the way it marketed Test cricket, it’s not the way it should be marketed. The way they market T20 and ODI cricket is far better than Test cricket.” 

“We can’t blame the fans. Fans will only come if you market it well. They have got many more options these days, obviously. But somehow we don’t give enough importance to marketing the Test cricket,”

“I don’t think BCCI has marketed Test cricket as well as they have done with ODIs and T20s. I remember a Test match at Eden Gardens against West Indies (in 2011). India batting on the first day and there were 1000 people. Imagine Virender Sehwag, Sachin Tendulkar, VVS Laxman playing and there are only 1000 people,” 

Gautam Gambhir
India will look to avenge their humiliating loss in England on the previous tour. Photo Credit: Getty Images.

India are schedule to play three Twenty20 and three ODIs before the five-Test series against England during their upcoming tour, starting July 3.

Gambhir believes playing white ball cricket before the Test series will help the touring side.

“Playing with red dukes in Test is completely different from playing white ball cricket. The three T20s and three ODIs isn’t an indicator of how well you are prepared for the Tests,”

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