ICC Brings Cricket Closer To Fans With Digital Innovations
As time passes and people get more tech-savvy, ICC makes new moves to bring new technological innovations in the game.
Including predictor app Fanscore, Fantasy gaming, Twitter emojis, personalised Twitter DMs, Facebook Live and a mobile app that has had close to 10 million overall downloads, cricket fans can get closer to the game than ever before.
The fan also experienced the Champions Trophy mobile responsive, widget based website which has had more than two million unique visitors since its launch last month. The website gives fans an online match day experience including live blog coverage, in match highlights with interactive scorecards, predictive analysis and live audio commentary of every game.
Supporting the website is the ICC App available on Apple and Android, giving fans exclusive content on their favourite teams. FanScore, the official ICC predictor game which is part of the ICC Champions Trophy app, gives an opportunity to fans around the world to play against each other in an easy predictor game.
Fans also have the chance to vote on the MRF Tyres Player of the Match through the app and play in global and national predictor leagues as well as private leagues against friends.
In a first for global sports federations, fans can get a personalised experience via Direct Messages on Twitter with @ICC. They can do this by simply tapping on the ‘Message’ button on ICC’s profile on Twitter. The experience will help them keep up with tournament information and the latest videos from the event. There’s even a special surprise to unlock when fans pick their team within this experience.
Fans can also jump straight into the conversation around the Champions Trophy by Tweeting with #CT17 and unlocking a new Twitter Emoji of the trophy. They will also have the opportunity to receive a personalised video reply from a commentator when they Tweet with #CT17 and tag @ICC in their Tweet.
For fans who might miss out on the day’s action from the Champions Trophy, @ICC will have Twitter Moment for every match with a daily recap of the best photos, videos and Tweets in an easy-to-follow swipe-able format.
ICC commercial partners are also supporting the ICC’s fan engagement with the ever popular Nissan Play of the Day returning via both the ICC Website and App. Fans can vote for key plays each day of the tournament. The Oppo Selfie gives fans the chance to upload their selfie to become part of a photo mosaic on the website.
Matches from the Champions Trophy will be live streamed in most countries in Continental Europe and Japan and fans globally will continue to enjoy rich content across the ICC Facebook page including Facebook Lives with the leading commentators and players, including some masterclasses by the team of champion commentators.
The other social media accounts, Instagram and Snapchat, continue to provide more behind the scenes coverage, taking fans closer to the game than ever before.
ICC Head of Media Rights, Broadcast and Digital Aarti Dabas said:
“This is undoubtedly our most exciting and innovative approach to an ICC tournament yet. Everything we have put in place is focused on bringing tens of millions of fans closer to the players and the game whether that’s via involvement in our classic fantasy game or a fun one off predictor game, there really is something for everyone.
“We are committed to growing cricket around the world via innovation in the digital space and our partnership with various digital innovators and leading social media organisations enables us to do that building personal connections with our fans globally. We’re thrilled to celebrate the Champions Trophy by being the first global sports federation to launch a personalised Direct Message experience for fans on Twitter to catch up with the latest videos and bringing our broadcast, commentators and players closer to the fans.”
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