ICC World Cup 2015 brought great economic success to Australia and New Zealand – Sportzwiki

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ICC World Cup 2015 brought great economic success to Australia and New Zealand 

The ICC World Cup 2015 was one grand event and an absolute spectacle of cricket. The event was hosted brilliantly by Australia and New Zealand. Viewers across the globe enjoyed the grand event to a great extent. As per reports chipping in, the World Cup brought some stupendous economic success to Australia and New Zealand. Expenditure of more than AUS$1.1 billion was made in Australia and New Zealand during the World Cup.

PricewaterhouseCoopers, the firm which analyzed the economic impact of the World Cup reported that at the tournament generated more than $AU 1.1 billion in direct spending, created nearly  8,320 full time jobs, and had a total of 2 million bed nights across the two countries.  The total attendance for all matches exceeded a million, as the figure stood at 1,016,420. Among them were 145,000 international visitors, comprising mostly of Asians who travelled to Australia and New Zealand for the World Cup. The tournament was watched by more than 1.5 billion people worldwide.

David Richardson, the chief executive of the ICC was simply thrilled at the news. “The ICC Cricket World Cup 2015 was the most popular ever played,” Richardson said. “The venues were world class, the Host Cities were world class and the two countries delivered a world class tournament which was watched by more people around the world than ever before.”

Susan Ley, the Australian Sports Minister said that the governments of Australia and New Zealand integrated efficiently in order to garner the success of the event. “While fierce rivals on the field Australia and New Zealand have a proud tradition of working together to deliver world-class sporting events,” Ley said. “The Cricket World Cup has been an outstanding success across all measures which is highlighted by the contribution it has made to the economies of both countries through trade and tourism as well as the unique benefits of sport diplomacy with key partners and markets around the world.”

Cricket World Cup 2015 Ltd Chief Executive Officer John Harnden, said the $1.1 billion in direct spending converted into an increase in gross domestic product of $AU460 million across the two countries.“This was the biggest event in Australia since the Sydney Olympics in 2000 and it has changed cricket in New Zealand forever,” Harnden said.

“The Cricket World Cup generated two million bed nights across the two countries and around $855 million was spent by visitors while here for the tournament which is great for the tourism industries of both countries.

“The Australian and New Zealand Governments were great supporters of the event. The introduction of a single visa for the Cricket World Cup was a significant initiative which made it easier for international guests to visit New Zealand and Australia. Most importantly, both countries provided a safe, warm and welcoming experience for all fans from around the world and provided them with an experience they would not forget.”

“When you consider the TV audience of over 1.5 billion, saturation of coverage across all digital platforms and the mainstream media coverage of the event across the 14 Host Cities, the Cricket World Cup has not only showcased the best of Australia and New Zealand but has enhanced the tournament’s reputation as a major global driver for economic and community benefit,” Harnden said.

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