IPL 2018: Kolkata Knight Riders Join Hands with Marvel’s Avengers
The 11th edition of Indian Premier League (IPL) is going to get started on Saturday(April 7). The inaugural match will be between defending Champions Mumbai Indians and former champions Chennai Super Kings.
However, the other teams are still busy in promotions ahead of the kickstart of the cash-rich League.
On Thursday, Rajasthan Royals have released their Jersey in a private event in Jaipur. While Sunrisers Hyderabad had also interacted with the media and spoke about the team ahead of the new season.
Most recently, one of the heavyweights in the league over the past decade, Kolkata Knight Riders manage to get collaborated with Marvel’s Avengers. As part of the deal, the franchise will promote the merchandise of Avengers to their fans.
Some of these Merchandise includes T-shirts board games power banks, card games and many more.
In addition, the deal is first of its kind, which highlights the innovation. This will show a new way for other franchises to expand the market in sponsorships.
Venky Mysore Discusses Commercial Focus of KKR
Since the start of the Indian Premier League, Knight Riders always had a great fan base. The franchise had drawn interest from across the country since its inception.
However, this had tremendously helped with the brand of the franchise. They were able to get some spectacular deals in the past. However, Avengers deal had presented a new way of promotions in merchandising.
Venky Mysore, the Chief Executive Officer (CEO) of Knight Riders, had expressed his delight over the deal. He also revealed that the franchise are planning to launch exciting goods for youngsters.
“The power of Marvel’s Avengers and the punch of the Kolkata Knight Riders will delight fans with this new range of exciting products. Sportspersons are real-life Super Heroes and we are thrilled to back this initiative that will present the synergies between our players and Marvel’s much-loved Super Heroes.
“Licensing & Merchandising is a focus for us, and this partnership with one of the biggest consumer products brands in the country is a step in that direction,” Venky Mysore said as quoted by Web India 123.
“It’s the 10th anniversary of the Marvel Cinematic Universe and with this collaboration, we are giving our Indian fans an amazing opportunity to experience the most celebrated sport in the country with their favourite Super Heroes” he added.
But Kolkata Knight Riders will begin their IPL campaign against Royal Challengers Bangalore. The duo will face each other on April 8 in Eden Gardens at 8 pm.
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