IPL viewership on the rise; crosses 300 million mark in 4th week
The Indian Premier League over the years has been marred by a number of controversies but at the same time, there is no doubting about the amount of entertainment it provides to the viewers.
Viewers not only in India but also all over the world are stuck to their TV-sets during these games and though it was initially revealed that the current season has not been such a hit, it has now recorded record viewership already.
The ninth edition of the cash-rich Indian Premier League (IPL) has reached a massive viewership of 317 million revealed the Mid-day in a recent article.
The three official broadcasters, Sony Max, Sony Six and Sony ESPN have been working vigorously hard to get the audience attracted to these games and it is now understood that they have done a great job as the tournament has progressed.
Comparing the numbers from the opening week, the Indian Premier League viewership has grown up by up to 45% showing the importance of the tournament to viewers all across the country.
The figures only get more shocking when dissected.
With a GVM of 902, the Indian Premier League as an event is viewed 231% more than the next best and most viewed prime-time TV channel.
And with 655 GVM at HSM level is 198 percent better than the second most viewed channel in prime time.
Sony Max, one of the three broadcasting channels saw its numbers sky-rocket in the fourth week of the tournament. With a GVM of 601, the Sony Max channel’s viewership surpassed the entire Hindi movie genre which stood at 549 GVM.
The other two channels were also able to surpass the general sports genre.
Sony Six and Sony ESPN which also broadcast the games were at 245 GVM almost 7 times the GVM of the entire sports genre which stood at 37 GVM.
The tournament is also said to have earned a 15% growth in loyalty over the figures from the first weekend showing that the fans in the country are still mad about the sport.
And with the business end of the season coming up, the numbers will only be on the rise making the 9th edition of the Indian Premier League more than just a success.
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