Former Indian captain Mahendra Singh Dhoni is all set to kick off one more business venture outside of cricket. The 36-year-old, who has a range of sporting endorsements in his portfolio, will be opening a coaching academy in Dubai Pacific Sports Club (PSC) in the UAE.
The venture is a tie up with the AE based PSC and the operations will begin soon. The academy will be based in Springdales School, Al Khail.
“Sports has attained a global stature not just for fostering athleticism and sportsmanship, but also as a viable business platform that involves many different stakeholders, from small businesses to big conglomerates and organisations. I am delighted to be a part of the club and will contribute in any means possible to make it a success,” Dhoni said.
The project will also see the involvement of entrepreneur and philanthropist Parvez Khan of Pacific Ventures. His entity has been the foremost name in the sports segment has been responsible for various high profile sporting events in the UAE. The company is also the owner of the Capricorn Commanders, the franchise which is a part of the Masters Champions League.
“Pacific Sports Club is excited about its association with MS Dhoni, a superstar in the field of cricket. PSC has all exclusive rights to MS Dhoni Cricket Academy (MSDCA), not just in the UAE but other GCC countries, South Africa and the UK.”
“Dhoni will be the brand ambassador for the academy and will be hands-on at the PSC with frequent visits. What makes this venture exciting is that this is for the first time ever that the cricketer is launching his academy and he chose Dubai for the launch of his new venture, Said Parvez while announcing the association with Dhoni,”
Dhoni will arrive in Dubai after finishing the ODI tour of Sri Lanka to announce the details of sports camps and other activities.
“We will offer a high-level plus coaching and training as well as a strategic sports development programmes managed by some of our well-known and beloved sports personalities,” added Khan.
As a part of the short-term growth strategy, PSC will tie – up with schools and colleges in the UAE to offer athletic programmes and plans to expand in other GCC countries, South Africa and the UK
“PSC and MSDCA will be working hand-in-hand to develop and launch training camps that will hopefully become a breeding ground for future professional athletes,” Khan explained.
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