Former legendary cricketer Sachin Tendulkar has been roped in as the brand ambassador of leading broadcaster Sony Pictures Networks India (SPN) for its sports vertical Sony Pictures Sports Network (SPSN). The broadcaster has added two new HD channels to their kitty- Sony Ten 2 HD and Sony Ten 3 HD to expand the SPSN network to 11 channels telecasting domestic and international sporting events in the Indian sub continent.
Out of the total 11 channels, 5 are SD and 6 are HD channels. Speaking on the development the CEO if SPN India NP Singh said, “It is the leader-mindset that has taken us from a single sports channel in 2012 to 11 dedicated sports channels in a span of 5 years. Currently, we are among the largest sports broadcasters in the Indian subcontinent.”
The CEO further added that with the future of sports being multi sports, it wants to attract viewers in a multi sports milieu. “As SPN’s Ambassador for Sports, Tendulkar echoes our sentiment and intent to grow the viewership of different sports,” Singh added. Meanwhile, Tendulkar played an important role in the appointment of Ravi Shastri as the head coach of the national team.
Tendulkar who is a part of the Cricket Advisory Committee appointed by the Supreme Court decided to go with Ravi Shastri despite Sourav Ganguly having reservations. Tendulkar convinced Ganguly that the choice of the team should always be respected and hence the team wants Shastri as the coach they should stick with their call.
Ganguly and Shastri had a heated argument previous year when Anil Kumble was elected as the head coach beating Shastri who had also applied for the position. Shastri accused Ganguly of not taking matters seriously and there was a fall out between the two so his selection despite Ganguly being part of the Advisory Committee remains a mystery.
Tendulkar has been enjoying his time off the field for the last few years since his retirement in 2013. The Master Blaster walked out in the middle for the one final time in 2013 against the Caribbean and stroked his way to a brilliant 74 before falling to Narsing Deonarine. The whole Wankhede Stadium stood up and applauded the man who has given so much to Indian cricket and world cricket.