Since China’s mobile brand Vivo had backed from being the title sponsor of IPL 2020, speculations are going around that BCCI will have to suffer from heavy revenue loss. But the former Indian cricketer Sourav Ganguly has rubbed off any such claims and stated it just a ‘blip’ Vivo has suspended the title sponsorship of the league until 2021.
The step was taken after tension flared up between India and China at the Line of Actual Control. Subsequently, India had banned a number of Chinese applications in India, including the popular Tiktok. Amid all this, fans had also claimed to boycott IPL because of the Chinese sponsorship. Then Vivo decided to take down the sponsorship of the 13th edition of the league.
Vivo won the IPL title sponsorship rights for five years from 2018 to 2022 for a reported sum of Rs 2190 crore, approximately Rs 440 crore per annum. The title sponsors play a huge role in generating revenues, half of which is shared equally by the eight. But IPL 2020, which is scheduled to start from 19th September, is still without a main sponsor.
However, Sourav Ganguly, who is in no man’s land waiting for Supreme Court’s decision on his BCCI president’s tenure extension, is confident that the Indian board could handle such crises without any difficulty.
“I wouldn’t call it a financial crisis. It’s just a little bit of a blip,” Ganguly said during a webinar on Saturday, organised by educational book publishers S Chand Group.
“BCCI, it’s a very a strong foundation – the game, the players, the administrators in the past have made this game so strong that BCCI is able to handle all these blips.”
BCCI ready for Plan B: Sourav Ganguly
Former Indian captain, who has excellently handled the crises in Indian cricket, is assured that BCCI has prepared for such situations. They will be ready for plan B if Plan A doesn’t work.
“You keep your other options open. It is like Plan A and Plan B. Sensible people do it. Sensible brands do it. Sensible corporates do it,” said Sourav Ganguly.
“And the only way you can do it is by being professionally strong over a period of time. Big things don’t come overnight. And big things don’t go away overnight. Your preparation for a long period of time gets (you) ready for losses, gets you ready for successes,” Sourav Ganguly added.
Meanwhile, BYJU’s and Unacademy are being seen in the front race of the title sponsor.