Star India has bagged broadcasting deal the media rights of Cricket South Africa (CSA) till the end of the 2023/24 cricket season. The deal will begin with England’s tour to South Africa starting on the 27th of November 2020.
The agreement grants Star India exclusive rights across linear and digital mediums including all India tours to South Africa in this period. Star India had recently gained huge profit because of the Indian Premier League (IPL) 2020 as it has attained huge viewership.
The broadcaster’s CEO Sanjog Gupta has stated that they are happy to collaborate with Cricket South Africa
“We are delighted to collaborate with Cricket South Africa. This alliance fortifies our commitment to cricket and our belief in the significance of sport in Star India’s consumer proposition. South Africa has some of the most highly recalled Cricketers and competitive teams, which pride themselves in taking on the best from around the world. We look forward to hosting the best of South African cricket till 2024,” said Sanjog Gupta, CEO – Sports, Star India.
First non-India bilateral cricket tournament to be produced in Hindi: Star India
The partnership will kick off with an England tour of South Africa on 27 November 2020 during which the three T20Is will be broadcast in Hindi for the very first time. This will give these matches a significant reach in the Hindi-speaking markets.
“Star India has made significant investments over the years to deepen the relationship that fans have with the game via enhanced story-telling, innovations in broadcast and regionalisation. The broadcast of Dream11 IPL was an unprecedented collective endeavour built on the same principles.
“We will hope to apply the same approach and elevate the consumer experience of CSA’s matches. The partnership will kick off with England tour of South Africa on 27 November 2020 during which the three T20Is will be broadcast in Hindi for the very first time. This will give these matches significant reach in the Hindi-speaking markets,” he added.
As per Future Tours Plan, South Africa will be playing 59 matches at home including series against top teams such as India, England and Australia. This deal comprises 20 South Africa vs India bilateral matches across formats, with the first of these tours commencing in 2021/22 and comprising of three Tests and three T20Is.