In the latest development, the West Indies Cricket Board (WICB), on Thursday, has made a significant announcement while stating they have named the national team as the WINDIES under the fresh programme of rebranding while celebrating its 91st year in the field of cricket.
The release stated it has renamed the cricket website with board’s name being renamed to Cricket West Indies (CWI) as it would further apply for the all the teams representing the Caribbean at the elite level.
The recently appointed Chief Executive Officer Johnny Grave of the Cricket West Indies reveals they have put in every effort to give their best in order to boost the cricket at the grassroots level while nursing the young talent in academies which are showing the quality improvement.
“Cricket West Indies better reflects how the organisation operates, as there are many different stakeholders who we work in partnership with, under the unifying aim of improving cricket at all levels within the region,” Grave said in board’s press release.
Grave believes they are looking forward to working hard alongside its stakeholders before chalking out their new strategic cycle in the foreseeable future.
“We plan to work even more closely with them over the next few years and consultation will begin immediately as we develop a new strategic plan for 2018-2023.” Grave, maintained.
The release suggested match centre will take place during the first Twenty20 International against Afghanistan which is scheduled on June 2, as it will be officially launched on the oldest website www.windiescricket.com as the brand new website will be www.cricketwestindies.org.
However, the fresh website would be more focusing on live scores, player details followed by team updates, as it would be a user-friendly website for churning out the details with ease.
Moreover, the President of Cricket West Indies, Dave Cameron believes changing the name was the first and foremost step to make a fresh start to work in tandem with sponsors and different stakeholders.
“For Cricket West Indies to operate effectively and efficiently we need all of our stakeholders to work in partnership and the name change is an important first step in our strategy,” Cameron said.
Cameron thanked all exclusive support of players and management from all corners for making it more focused towards the field of cricket.
“Whilst the Board of Directors has an important role, we feel that the new name is more inclusive and appropriate, as we want to recognise the valuable role that our players, territorial boards, staff, supporters, governments, coaches, match officials and volunteers, play in the organization,” Cameron concluded.
The release further added that the brand WINDIES will be witness to a change which would be used on the new jersey of all teams participating within International circuit.
In the recent past, the board had a tiff with its senior players over the pay deal which further saw a new crop of cricketers were inducted into the side and it would be interesting whether the board would live to have cordial relation with the senior cricketers in the time to come.