8. Sponsors and advertisements
Cricket is that sport in India which always has attracted a wide range of sponsors and advertisements as its the most viewed game. Even the players have made fortunes for themselves by endorsing several products and appearing in numerous commercials. Ever wondered why this happens in cricket and not in any other sport?
The fourth one day international (ODI) cricket match between India and Sri Lanka takes place in Colombo on August 31. / AFP PHOTO / LAKRUWAN WANNIARACHCHI (Photo credit should read LAKRUWAN WANNIARACHCHI/AFP/Getty Images)
A subtle thing it is, the few seconds break which is obtained repeatedly in between the starting and ending of overs or when a wicket falls, our television screens are flooded with heaps of advertisements. This period of discontinuity is not available in football or hockey or any other sport as they are continuative in nature. Thus companies run after the sport and the people involved in the sport so that they can use those few seconds for publicity and ready to pay any amount of money for that!
