- An ability to draw sponsors:
The legendary cricketer is himself a brand in international cricket and has the calibre to draw advertisers to his association. When he was secretary CAB signed a deal with Birla group to draw huge sum to the association to brim the coffer of CAB which was at shamble. Ganguly changed the scenario first as a secretary and later as the president of the association. He also rolled out a plan to keep the financial health of the board swanky. In 2015 Harbhajan Singh’s company Bhajji Sports has become the main sponsor of the Bengal team. The Eden Gardens also earn huge sum from Kolkata Knight Riders as the ground is the home of Bollywood actor Shahrukh Khan owned team.