Last week, Manchester United brought Old Trafford to Bengaluru in India to surprise Manchester United fans and allow them to experience the Theatre of Dreams. It helped Manchester United fans in India to get up close and experience the club they so passionately support. And guess who was there in Bengaluru with these guys in their journey together to the Theatre of Dreams, Kerala Blasters defender and former Manchester United star Wes Brown!!!
The Old Trafford Destination United experience kicked off in Bengaluru from the 27th– 29th April, and included an appearance from Club Legend and ISL player, Wes Brown.
Thanks to the latest technology, an immersive group 360 experience pod had been created which encapsulated the essence of the Theatre of Dreams, transporting the visitors through a unique fan journey into the atmosphere and history of Old Trafford. In addition to the pod, many other iconic Old Trafford experiences had been recreated within the specially designed fan area, such as the players’ tunnel and the first team changing rooms. The stadium’s museum which hosts more than 500 medals and silverware was also recreated, with some of the memorabilia specially transported to India to be on display, with interactive live talks and photo opportunities.
Wes Brown interacted with the fans and also shared his experience of playing in the Indian Super League. He said that he didn’t expect ISL to be at par with EPL and knew it would be different but was very happy with the growth of ISL. He also termed Sunil Chettri as the most complete player and Bengaluru FC as the most complete team.
Manchester United’s Group Managing Director, Richard Arnold said, “Through Destination United, Uber have come up with some really creative ways in which they can connect with our fans worldwide. Their ability to do this on a global scale allows us to engage further with these fans, creating lasting memories and once-in-a- lifetime experiences for supporters of all ages, no matter where they are in the world.”