New Delhi, 15th Sep. 2016: The Badminton Association of India (BAI) has awarded the
long terms rights of its primary league the Premier Badminton League (PBL) to the
Sportzlive and Entertainment Pvt Ltd ahead of its PBL 2017 season. The first season of the
relaunched Premier Badminton League, the official league of the BAI, was successfully
conducted in January 2016 and Sportzlive supported this league as marketing and
commercial partners.
Speaking on the occasion, Dr Akhilesh Das Gupta, President, Badminton
Association said: “BAI, as the governing body for Badminton in India, is committed to
the growth of the Sport in India, and is extremely pleased to partner with Sportzlive in its
endeavours to grow our sport in India. The recent performance of our players in the
Olympics, and the Super Series events has strengthened our resolve to continue building
the sporting ecosystem for Badminton through such events and partnerships. Sportzlive
and its Directors Atul Pande and Prasad Mangipudi, bring to the table, immense
experience and expertise to assist us in achieving this vision.”
“We are extremely honoured to be granted the long term rights of a very prestigious
league like Premier Badminton League! We have been part of the first edition of the
league as a Commercial Partners. We hope to make PBL one of the most admired leagues
of the country by bringing the best players of the world to take part”, said Mr Atul
Pande, MD – Sportzlive.
The Premier Badminton League 2016 was a huge success and drew attention from all
corners of the world. BAI is now gearing-up for the preparation of the 2nd season of PBL,
which will be held in 2017.
About BAI
The Badminton Association of India (BAI) is the governing body for Badminton in India.
BAI is an Association registered under the Societies Act and affiliated to the Badminton
World Federation, BAC and the IOA. BAI was formed in 1934 and has been holding
National-level tournaments in India since 1936. BAI conducts International tournaments in
India like the India Open BWF World Super-series, Syed Modi BWF Grand Prix Gold,
National Championships, selects team and conducts camps for Olympic Games, World
Championship, looks after training of Technical Officials and takes path-breaking
initiatives like Premier Badminton League to promote the sport.
About Sportz Live:
Sportz and Live Entertainment Pvt Lts, is a sports IPR company Head Quartered out of
Gurgaon. Sportzlive also holds long-term rights of conducting Volleyball and Cue Sports
Leagues in India.