The Lancashire CCC and Emirates Old Trafford announced their new Official Data and Digital Intelligence Partner today, The Media Octopus (TMO) based in Manchester. For the very first time, The Media Octopus which is one of the leading customer acquisition agencies will serve the development and progress of the data strategy of the club that will or provide understanding, engaging and nurturing a whole lot of different audience sectors for Lancashire CCC.
The historic county cricket club and its venue have invested nearly £60 million over the last decade or so and is hosting all three formats of domestic cricket to go with an International Test match and an ODI this season ahead of the Ashes and the 2019 World Cup which will be coming to Old Trafford. Besides the sporting events, the venue has also hosted some of the most extraordinary music concerts which included the One Love Manchester Concert.
To go with the data insight and acquisition strategy activity with the new partnership being formed, Emirates Old Trafford will also host a number of networking events with headline speakers from the world of sports which in the long run will help in the development and growth of the organisation.
Sales and Marketing Director Justin Hopwood at Lancashire County Cricket Club said,
“We are delighted that TMO has agreed to become our very first Official Data and Digital Intelligence Partner. This is an exciting and innovative partnership between two fast-growing organisations and we’re looking forward to working closely with them in the months and years ahead,” the Sales and Marketing Director Justin Hopwood was quoted as saying by the UK news at the Lancashire County Cricket Club.
Michael Winniczuk, Managing Director at TMO, added, “TMO is delighted to enter in to what we consider to be a very special partnership, in what we understand to be the first of its type in UK sport.
“Lancashire County Cricket Club and Emirates Old Trafford are both globally iconic brands. Both are steeped in history but have also proven to us that they are innovative, ambitious and forward thinking. Everybody at The Media Octopus cannot wait to help make a significant impact to their commercial ambitions and it’s a privilege to join their family of commercial partners.”