MUMBAI, July 26, 2017: As the football season is on the horizon, Samsung India was announced as the Presenting Sponsor for the broadcast of the much awaited 26th Season of the Premier League. Star Sports, India’s leading sports broadcaster, will bring live matches to football fans in India on Star Sports Select and Star Sports Select HD. The Premier League, which will take place on August 12, 2017, to May 13, 2018, will see Chelsea F.C.’s title defence on the opening day of the season.
Star Sports has been at the forefront of delighting ardent Premier League fans in India, with live Premier League-specific shows during the 2016-17 season. The 2017-18 season will witness first of its kind television broadcast innovation through the Star Sports Select Add On service, offering a superior experience to fans. Fans will get a wider choice of live matches, tactical feeds and more match highlights to choose from this year’s PL broadcast. The Star sports select Add On service will be available on Tata Sky.
A Star India spokesperson said,
“Star Sports has been dedicated to bringing the Premier league to the Indian football fans, over the past decade. We are delighted to welcome Samsung on board, as presenting sponsor for the broadcast of world’s most followed football league. This partnership reflects our resolute endeavour to bring the best of international sports on Star Sports Select. Samsung and Star Sports have a shared commitment to nurturing sports in India, and we are keen to keep fans engaged during the entire season of the tournament.”
“Sport is a great way to connect with audiences and Premier League is surely at the top of the viewing charts for football fans in India. We are happy to come on board as the Presenting Sponsor for the Broadcast of the exciting new season of high-quality football,” said Mr Asim Warsi, Senior Vice President, Mobile Business, Samsung India.
Football has witnessed strong viewership over the past decade. The following for the sport has seen increased penetration among the middle-tier audience, while the penetration amongst the premium audience remains consistent. Social chatter around Premier League have peaked over the past 3 years and also the number of official fan clubs in India.
Fans can catch the 2017-18 Premier League live on Star Sports Select and Star Sports Select HD, from August 12, 2017, onwards.