Sorting out the ten longest-reigning champions is pretty tough given the illustrious history of the sports entertainment business. Superstars from the Golden Era and even long before that often used to hold titles for years as competition used to be pretty low at that point. Furthermore, the scripted entertainment part didn’t arrive with the WWE, back then that marked beginning of a new era.
With that being said, we would take a look back at those longest-reigning champions from WWE history in the modern era which does have enough proof measuring their title run, unlike the older days. We have excluded the NXT and women’s roster from the equation and considered only superstars from the main roster while doing this countdown. Here’re the top ten longest-reigning champions in the modern era.
JBL (WWE Champion) – 280 days
John Bradshaw Layfield rose to prominence in WWE as a member of the APA tag team with Ron Simmons. As they parted ways in 2004, Bradshaw was rebranded as JBL who ended up winning the WWE Championship at the Great American Bash PPV, the same year. He went on to hold the belt until WrestleMania 22 where John Cena defeated him on that night counting her run as the champion for 280 days and thus making him the longest-reigning champion of the SmackDown brand, at that point.