WWE seems to be more focused on trimming down the ‘sports’ word from their original ‘sports entertainment’ term. This has been a try in recent times as they continue to build themselves as a global giant company. But when it comes to celebrating the new accolades from the other sections of the sports world, they always remain two steps ahead in the game.
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As a result, whenever a sports team wins a championship or tournament, WWE immediately sends them a custom WWE Championship belt to add more glory to the celebrations. This has been a tradition for a few years now and the man in charge of sending the belt is none other than Triple H. He was the first one to introduce the custom belts on behalf of the company.
Yep, that's a WWE championship belt on Kris Bryant. pic.twitter.com/88fLY9sveO
— ESPN (@espn) November 4, 2016
For the first time in 50 years, the Kansas City @Chiefs can say they are #SuperBowl Champions again! Congratulations to Coach Andy Reid, MVP @PatrickMahomes, @tkelce, and the entire organization. Bring this title back to the #ChiefsKingdom to celebrate! pic.twitter.com/hF3jtR1WCB
— Triple H (@TripleH) February 3, 2020
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As noted by Slice Wrestling, there’s ‘more secretive marketing strategy’ involved in doing so as this gives them a ‘mainstream exposure’. Whenever they send this custom belt, not only it gets shown on the winning team’s social media photos but also the news gets covered by mainstream sports channels. So WWE is likely to continue the tradition in years to follow.
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Here’s more from the analysis by the source,
“You see usually when a sports team wins a championship a parade is soon to follow. Hundreds of thousands of fans show up to the parade to celebrate the big win for their favorite sports team.
WWE believes that by sending a custom WWE Championship belt that the team would likely bring that belt to the parade and the WWE belt would be visible to millions of viewers worldwide.”
One of the most "Gronk" photos ever pic.twitter.com/coQILEAkkE
— NFL on ESPN (@ESPNNFL) February 7, 2017
Repping the #NBAChampions & @WWE & that's the bottom line. ? https://t.co/N2DPq83VyD
— Cleveland Cavaliers (@cavs) June 22, 2016
The same tradition was followed after Kansas City won NBA SuperBowl this past Sunday night to make history after 50 years. WWE has always been wanting the same attention that the likes of the NFL, NBA, MLB, and NHL teams receive. They even greeted IPL winners in India which was also an appreciated move considering Cricket is worshipped in our country.
