World Chess Championships Logo Labeled 'Pawnography', Twitteratis Fun

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World Chess Championships New Logo Labeled as ‘Pawnography’, Twitteratis Have Fun 

World Chess Championships New Logo Labeled as ‘Pawnography’, Twitteratis Have Fun

The unveiling of World Chess Championship just put the internet on the blaze as the logo has been labelled as “pawnography”. The logo recently released for the World Chess Championship in 2018 shows a completely different representation of the game of mind. The logo image shows human-shaped figures holding a chess board. It is labelled as “borderline pawnographic” and “Tantric Chess” that came straight from Kamasutra.

World Chess, the commercial arm of Fédération Internationale des Échecs (FIDE), claim that the logo created by Moscow-based studio Shuka Design is “controversial and trendy, just like the host city”.

A spokesman for the Fide World Chess Championship organisers said:

“We’ve been busy for over a year working with artists and designers to develop a perfect key visual. This is the image that will be associated with the 2018 Match and which will find its way onto mugs, posters, outdoor displays, venue design, media, broadcasting graphics and more.”

Magnus Carlsen
Image Courtesy: Twitter

The tournament will take place in November next year at an unnamed venue in London. Magnus Carlsen, Norway’s world number one and current holder of the chess championship will defend his title against challengers from around the world to be decided in March.

 

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