The unveiling of World Chess Championship just put the internet on the blaze as the logo has been labelled as “pawnography”. The logo recently released for the World Chess Championship in 2018 shows a completely different representation of the game of mind. The logo image shows human-shaped figures holding a chess board. It is labelled as “borderline pawnographic” and “Tantric Chess” that came straight from Kamasutra.
World Chess, the commercial arm of Fédération Internationale des Échecs (FIDE), claim that the logo created by Moscow-based studio Shuka Design is “controversial and trendy, just like the host city”.
A spokesman for the Fide World Chess Championship organisers said:
“We’ve been busy for over a year working with artists and designers to develop a perfect key visual. This is the image that will be associated with the 2018 Match and which will find its way onto mugs, posters, outdoor displays, venue design, media, broadcasting graphics and more.”
The tournament will take place in November next year at an unnamed venue in London. Magnus Carlsen, Norway’s world number one and current holder of the chess championship will defend his title against challengers from around the world to be decided in March.
This is the New Logo of World Chess Championship 2018. Not a great choice. @theworldchess @FIDE_chess – Consider scrapping this Logo. @logodesignteam Will be happy to help you with a much better, professional and apt logo for such an esteemed championship. #Logo #Fail #WorldChess pic.twitter.com/S0xXu9lZ8r
— Srish Agrawal ? (@srishagrawal) December 21, 2017
From how the new #ChessWorldChampionships logo looks, it probably won't be broadcast in #India between 10am and 11pm. What do you think? #chess #logogate pic.twitter.com/jlTcR9reGE
— Sports Express (@Xpress_Sports) December 21, 2017
https://twitter.com/Smut_Hemingway/status/943787976013832192
Man this new chess logo is sexy. https://t.co/b5XENoyGwS
— M. Albert the Owlbear with a halberd (@TrousersofDoom) December 21, 2017
https://twitter.com/Lavish/status/943730079447760896
RT chesscom "RT Sam_Copeland: Mothers around the world react to theworldchess' new logo. ? pic.twitter.com/XlHsB7yyf1" https://t.co/7nNrnifbBJ
— ♚ Chess Club Live ♚ (@ChessClubLive) December 21, 2017
The new World Chess Championship logo is great. I know when I'm practicing the tantric kama sutra what I always feel is missing is a nice game of chess. pic.twitter.com/eCd6kNjWHJ
— AJ Sacher ? (@AJSacher) December 21, 2017