Virat Kohli shared a video on his official Twitter account about the upcoming festival of Diwali. The video was part of the Pinterest Ad campaign. In the self-recorded video, the Indian skipper says that this year has been difficult for people across the globe, especially for Indians, due to the Covid-19 pandemic.
However, the link to his Pinterest account where he was supposed to give “tips” to celebrate a “meaningful Diwali” has gone missing from his Twitter and Instagram profiles a few days after the post was uploaded. It is noteworthy that he was heavily criticized for the campaign that he ran for Pinterest on his social media handles especially keeping the history of anti-firecrackers propaganda he had run in the past during Diwali.
Virat Kohli Faced Backlash Over The “Meaningful Diwali” Campaign
The screenshot of the archived version of his Twitter profile from October 17 shows that the Pinterest link was visible in the bio, as he had mentioned in the video and post. His video on Instagram also mentions that the link should be in his bio, but the link posted there was of his merchandise store and not his Pinterest profile.
The posts, however, mentioning that he would be giving tips to celebrate a “meaningful Diwali” are still available on both social media handles- Twitter and Instagram. Virat Kohli has not posted anything on his Pinterest account since the announcement of the campaign. It is unclear if he actually removed the links after the backlash or the contract with Pinterest was to post the link only for two days in the bio.
On October 17, in a video post, cricketer Virat Kohli had said that he would be sharing “personal tips” to celebrate a “meaningful Diwali”.However, consideringg his history of making the anti-fireworks statement and general pontificating that irks people, the star cricketer faced an array of backlash on social media. Fans asked him to better prepare and stay focused for the upcoming T20 World Cup and improve his performance rather than giving sermons on how to celebrate a festival.
Virat Kohli Is Yet To Win An ICC Trophy
It is notable here that Virat Kohli is yet to win an ICC trophy as a captain and has never won the Indian Premier League. He has quit the captaincy of Royal Challengers Bangalore and will step down as the captain of the Indian T20 team following the World Cup.
Over the next few weeks, I'll be sharing a series of my personal tips for celebrating a meaningful Diwali with loved ones and family. Stay tuned by following my Pinterest profile 'viratkohli' – link in bio 🪔@Pinterest#diwali2021 #AD pic.twitter.com/KKFxyK3UTG
— Virat Kohli (@imVkohli) October 17, 2021