This past Sunday internet sensation Logan Paul appeared on WrestleMania 37 as a part of the Kevin Owens vs. Sami Zayn match. The match itself was pretty cool but there was no point in featuring Logan Paul in this match.
Featuring a random celebrity on WrestleMania is a trend, and Logan Paul was involved just to follow the trend, nothing. There might be another reason behind this; since WWE did not build up the feud well, they thought adding a celebrity into this match might make things a little interesting.
Logan Paul On WrestleMania 37 – Analysis
Currently, WWE is trying to build Kevin Owens like Stone Cold Steve Austin, and they are damn right to do it. Kevin Owens has all the potential to become the next ‘Rattle Snake.’ His gimmick, his ring appearance, everything matches Austin a lot. Maybe this is the reason why they changed his finisher to Stunner.
Kevin Owens hitting Logan Paul with a Stunner and knocking him put is something that fans loved a lot. This is the first time since Steve Austin that a babyface hits a celebrity for no reason. Maybe this was the sole purpose of including Logan into this feud.
WWE tried their best to keep things ignited about this feud. Before WrestleMania, Eric Bischoff expressed his feeling during an episode of 83 Weeks on Logan Paul getting involved in this match. Bischoff said;
I like the Logan Paul angle. Oftentimes, getting a celebrity to participate in your show – we saw it recently with Bad Bunny, and I think overall it was pretty effective at least from what I can see. I think that was a good strategic move because it will bring a new set of eyes that typically might not have thought to even experience WWE to sample the product.
That’s what that kind of move is all about – getting a new audience and new demographic to go, ‘Hey, I’m gonna check this out.’ That’s what that is for. That’s why you utilize influencers and celebrities. When we’re talking influencers…..those are the people that really have the power to bring a whole new set of eyeballs to your product.
I think Logan Paul is a great choice because not only is he a major influencer, but loves to go in there and mix it up. He’s an amateur wrestler, so he’s got the ground game. Add to that, he’s taking his boxing training really seriously, so he’s very comfortable going in there. I think that’s one of the most logical celebrity acquisitions that I’ve seen in a long time. (Credit: 83 Weeks. H/T 411Mania.)
If Logan was not hit by KO at the end of the match, there would have been absolutely no point in having him. We hope WWE helps KO to get his winning days back and build him as the main babyface of Smackdown.