Stone Cold Steve Austin
courtesy WWE

Without a doubt, Stone Cold Steve Austin is one of the most popular professional wrestlers of all time. There are very few names who have made such a big impact on the audience while competing inside the squared circle, over the years. It seems WWE plans on bringing him back to WrestleMania set for later this year.

The fact that the WWE Hall of Famer is still earning millions of dollars on behalf of the company is also a valid reason why his appearance is very likely on WWE TV in the near future.

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Stone Cold Steve Austin Still Bringing Millions Of Dollars To WWE 1

Stone Cold Steve Austin used to be the face of the WWF during the Attitude Era era. He was one of the biggest draws and one of the most popular superstars from that time and the status seemingly remains the same, even now. Despite announcing retirement from in-ring competition in 2003, he’s still drawing millions of dollars for Vince McMahon-owned WWE.

Stone Cold Steve Austin merchandise moving a lot of money

In a report published by WWFOldSchool, Stone Cold Steve Austin drew a total of $3.66 million in merchandise sales in 2021. The top-selling items for the legendary name are given below:

– The Stone Cold Steve Austin Legacy Championship Collector’s Title, which costs $850, sold 1,600 units. WWE made $1.36 million from this.

– The Stone Cold Smoking Skull Championship Replica Title Belt, which costs $300, sold 2,800 units. WWE made $840,000 from this.

– The Stone Cold Steve Austin 3:16 Retro T-Shirt, which costs $17, sold 17,600 units. WWE made almost $250,000 from this.

– The Stone Cold Steve Austin “Don’t Trust Anybody” Retro T-Shirt, which costs $17, sold 11,200 units. WWE made $190,000 from this.

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The most recent appearance on WWE television by the iconic superstar happened back on the March 16, 2020 episode of Monday Night Raw where he appeared in a segment to celebrate the 3:16 Day. We will have to wait and see if the rumored next appearance for him happens at WrestleMania 38. But he has already provided voiceover work on WrestleMania commercials to promote ticket sales.

Stone Cold Steve Austin Still Bringing Millions Of Dollars To WWE 2

According to a report by WrestleVotes, WWE is very much interested in bringing back Stone Cold Steve Austin for this year’s WrestleMania 38 pay-per-view since it will be held in Dallas, Texas, the home state of the legend. He may not be involved in a wrestling capacity but a meaningful role would be given to him.

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Arindam Pal

A WWE writer passionate about the sports.