WWE finally has someone has who can claim himself to be the ‘ruler of the universe’. He is no one but the self-proclaimed giver of the accolade on SmackDown.
Universal Champion “The Fiend” Bray Wyatt is the concerned person who has overtaken “The Big Dog” Roman Reigns to become the new number one merchandise seller in WWE.
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It is a rare milestone achieved by The Fiend since most of the time it is the franchise player or a prime babyface player who captures the slot.
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Roman Reigns has been on the top spot for a long time until Leukemia affected his body and took him away from the main event scene. In the meantime, Becky Lynch captured the spot with the Women’s WrestleMania main event.
Following this, WWE brought The Fiend character into TV that became an instant hit. Vince McMahon reportedly invested a lot into him and gave him full independence of coming up with newer ideas every now and then.
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Starting from the Mask and now the custom WWE belt, all the merchandises around The Fiend are selling like hotcakes. This took him to the top spot, instantly.
Below are the top 5 merchandise sellers in WWE:
1. “The Fiend” Bray Wyatt (Universal Champion)
2. Roman Reigns
3. Becky Lynch (RAW Women’s Champion)
4. John Cena
5. AJ Styles
As you can see, the prime figure of WWE Raw, Seth Rollins isn’t in the top 5 merchandise sellers’ list (he wasn’t in the list either when he was the Universal Champion and a strong babyface character who defeated Brock Lesnar twice in 2019) This is one of the reasons why WWE officials have decided on turning Rollins heel.
The New Day and their member Kofi Kingston was on the list at some point. But Kofi had lost the WWE Championship in October whereas Xavier Woods is out with an injury sliding them down from the top 5’s list.
If the current plans remain intact then The Fiend will remain as the champion until WrestleMania and should dominate that top 5 merchandise sellers’ list for a long time.
