Professional wrestling legend and the current WWE Head of Creative Triple H who is a former 14 times WWE World Champion recently talked about the White Rabbit QR code storyline of Bray Wyatt and discussed its impact on WWE.
The White Rabbit QR code storyline is considered as the best storyline in the recent history of WWE. It continued for over a month and in a very short amount of time it created a huge impact among the WWE fans. This storyline was directly involved which the return of the former WWE Champion Bray Wyatt.
Triple H Discusses The White Rabbit QR Code Storyline Of Bray Wyatt
It started around a month before the Extreme Rules pay per view event. On every weekly WWE shows such as SmackDown and RAW, a strange QR code was being shown. Scanning that QR code resulted in showing strange and creepy videos, each involving a white rabbit. Every week the videos were different and appeared in different ways.
Speculation started to spread that it is definitely involved with a return or a debut of any wrestler. Most of the fans speculated that this would be the return of Bray Wyatt. There were other rumoured names as well such as NXT star Joe Gacy.
At the end of the Extreme Rules pay per view event it was revealed to be none other than Bray Wyatt. Overall the idea was outstanding, but it is still not clear how white rabbit was involved with Bray. some fans are speculating that it is just another alter ego of the former WWE champion.
Triple H who is a former 14 times WWE World Champion recently spoke to Katie Campione of The Wrap where he talked about the White Rabbit QR code storyline and discussed its impact on WWE. He said;
“We asked ourselves how we could bring back Bray Wyatt in the most engaging way possible. So we created ‘The White Rabbit Project,’ intended to lead our audience down this literal rabbit hole of content to help build anticipation for Wyatt’s return at Extreme Rules on Peacock.
“It started with flickering lights in arenas and continued with the release of other Easter eggs, like hidden QR codes within episodes of SmackDown and Raw that led viewers to more clues that kept them guessing, and tuning in, each week. It culminated in what we believe was a massive pay-off for our fans – and for WWE.”
“This is a great example of how WWE is uniquely positioned as a sports and entertainment property to harness the power of our shows and our social following to develop multimedia, long-term storytelling that can help produce meaningful aggregated audiences.”
H/T & Transcription – Wrestling Headlines