The Fiend Bray Wyatt is the current Universal Champion in the WWE who is also the most over superstar among the fans, as well. This creates a perfect opportunity for the marketing department of the company to give a boost to its merchandise selling.
At this point, his strong status could profit them a lot in terms of moving several items related to him.
As seen on this past Friday night, The Fiend Bray Wyatt revealed his new custom WWE Championship belt during this week’s SmackDown episode.
Slice Wrestling provided some exclusive updates on the unveiled title stating that the custom belt was in development for months and kept as a top-secret internally. Only the highest-ranked WWE officials knew of the plans when The Fiend will eventually unveil it.
As of right now, The Fiend remains as the highest-grossing merchandise seller in WWE where fans of all ages are buying the items in the fastest rate. With Holiday season right around the corner, the company could make the most out of his horrifying gimmick.
Bray Wyatt works with Tom Savini, a film director, prosthetic makeup and special effects artist to come up with all the latest designs. He worked in Horror classics like Friday the 13th, Dawn of the Dead, Creepshow and Day of the Dead. Savini also helped Triple H with his “King Of Kings” skull mask crown during WrestleMania 27 entrance.
As seen on SmackDown, The Fiend Bray Wyatt will continue his feud with Daniel Bryan until WWE TLC. The current plan is to keep him as the champion until Wrestlemania 36 which can expand, as well,
“The Fiend character is so strong in drawing ratings and revenue that WWE has already begun discussing for The Fiend to remain Universal champion after WrestleMania and continue his dominance as ruler of the universe.”
Two strong opponents are being considered for The Fiend when it comes to choosing Wrestlemania opponents. Roman Reigns was the original choice whereas Braun Strowman’s name has also been added to the mix. More hints will be dropped on his Wrestlemania program once he gets over with the TLC program with Daniel Bryan.