Kevin Owens vs. Andrade – United States Championship
Previously, it was expected that the ongoing angle with Apollo Crews will produce a Backlash PPV match against Andrade over the United States Championship. But that match got preponed for next week’s Raw. In the meantime, Kevin Owens returned and had a face-off with Andrade and Zelina Vega’s heel stable.
Bringing Owens back at this point certainly seems to be WWE’s effort to make the mid-card level stronger. The Prizefighter would be involved in a new feud and what better way to do so by challenging Andrade to for the US title at Backlash. This would be a match that people had never seen that’s bound to garner attention.