One of the most hyped female characters of the WWE during the Women’s Evolution was Emmalina. For almost six months, the company promoted the bedazzling character to be brought on TV which was never really the case. We never got the gimmick, in reality, marking another failure of WWE’s creative team in 2016.
Emmalina was planned for former WWE NXT and main roster superstar Emma who was one of the original batch members of NXT. Before there was Becky Lynch, Charlotte, Bayley, or Sasha Banks in NXT it was Emma and Paige who displayed the wrestling aspect of the female superstars.
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Back in 2014, Emma was a part of one of the big moments in WWE’s women’s revolution, facing off against Paige for the inaugural title match for the NXT’s Women’s Championship. She lost the title match but her efforts were praised and thereby the expectations were made to receive a bright female talent on Raw or Smackdown.
After Emma’s initial failure run on the main roster with mentor Santino Marella, she was sent back to NXT in 2015. For the first time in her career, she was introduced as a heel, the very next year on Raw. An injury shelved her just after the re-introduction. As she was healing up, WWE started airing the vignettes of Emmalina that were supposed to be the reincarnation of the former divas division where beauty aspects were the last thing for female talents.
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WWE built up the Emmalina character for a failure
For months, there were no signs of the superstar on TV. Then in February 2017, she debuted by walking out on Raw to a decent reaction from the audience. “For seventeen weeks you’ve waited for the makeover of Emma to Emmalina,” the promo stated. “Well, here I am. And now, now, we’ll see the makeover from Emmalina to Emma.”
After that, we never saw that character on TV. In 2018, the former WWE superstar behind the gimmick told Lance Storm, during his Killing The Town podcast about that character, “I guess there was an idea to it, and they realized along the way that, that wasn’t me, that wasn’t for me at all. I mean I’m not a diva. I’m not like that at all. And I just wanted to wrestle.”
After Emmalina turned out to be a disaster, the ex NXT Diva, Tenille Dashwood never saw success in the WWE and was released, later that year. Since then, she has worked in promotions like Ring Of Honor, and now Impact Wrestling, where she captured her first major championship, becoming one-half of the Knockouts World Tag Team Champions.