- John Cena: $9.5 million
Did you expect somebody else to top the list? No way, that Cena can be dethroned from this position. What else can you expect after him being the franchise of WWE for a decade now? Boo him all you want, Roman Reigns is not his replacement and there’s no one in the store in WWE who take his place, rightfully. Being injured, he is not wrestling but that doesn’t prohibit him from the duties of WWE, i.e. charity shows or appearing on The Today Show etc. Cena still is the biggest brand ambassador for the company and will continue to do that until and unless WWE is capable of making somebody say to his face, “You can’t see me.”