WWE Might End Brand Split To Get Over Lower TV Ratings

WWE Might End Brand Split To Get Over Lower TV Ratings

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WWE is going through some tough times as of late where they need to bring interest back for the fans to their television product. The pandemic and the monotonous feel of the Performance Center has caused the TV viewership to fall down.

There are also a number of factors due to which one can’t predict how low the viewership could go with each passing week. They’re thinking of backup plans, for sure to pull up the ratings.

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The company is also seemingly in a mood of crowning dual champions as there are a number of absent Superstars on the roster. In this time of shortage of bigger separate names on both Raw and SmackDown, Some fans within a WWE Universe to believe that it would be best if WWE ended the RAW and SmackDown roster split and merge them together, once again. The company might be thinking the same, as well.


During Wrestling Observer Radio, veteran journalist Dave Meltzer discussed the possibility of WWE calling an end to the brand split. Vince McMahon has done it previously to address the TV ratings and he could do it, again. It’s always been a possibility, especially now when a pandemic going around all over the world. The final decision remains in the hands of Vince McMahon, of course.

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“Look, Vince can decide anything on a moment’s notice tomorrow. That’s, you know if the ratings go low enough — every time the ratings go low enough that’s the answer, so it’s just a question of when if it happens if he decides to pull the trigger that day. It’s 100% Vince and he’ll do it with no warning, or he won’t do it.” (transcription by ringsidenews.com)

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It was also noted that WWE’s headache has gone bigger in recent times as FOX and USA Network officials have been running out of patience.

They want to get more viewers on WWE contents and they also don’t want to wait for it until WWE starts conducting shows in arenas, again. So this does mean WWE has to bring the trump card out of their pocket in the form of ending the brand split.


Ending the brand split had proved to be a helpful thing for WWE in pulling up ratings and there is always a possibility that the company eventually repeats the process.

Very soon we could see McMahon joining the rosters again in a time where the viewers are losing interest. It’s also evident that no prior warning would be given to the fans if and when the two rosters get merged.


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