Nikki Bella is considered to be a huge asset for WWE despite her not being a part of the active roster member. There’s a big reason behind that as she is huge mainstream attention. Additionally, she is a superstar whose social media account gets a ton of attention. It has now bagged the top spot of an impressive list.
During Wrestling Observer Radio, Dave Meltzer noted that Nikki Bella is the most valuable female athlete on social media in 2020. A new study has disclosed the expensive social media accounts and the former Divas Champion is leading in that. This study listed Bella’s social media value stands at $126,782,067. The name of the study was not revealed in that report.
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Considering how active Nikki Bella is on Instagram and her huge fanbase, it’s pretty assuming that she could be leading the race. The study also noted that active Raw Superstar Lana’s deal with Fashion Nova was worth $1,232,256. However, she had to cancel all third party deals as WWE banned Superstars from bagging contracts outside the company.
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Nikki Bella makes a lot from social media
Nikki Bella was absent from another impressive list, though which was released earlier in January. As reported in January, Matt Seabridge of LoveUX compiled a list of the top-earning celebrities on Instagram for 2020. Lana ranked #83 for earning an estimated $625,922 off 59 sponsored posts, while Mandy Rose ranked #100 for earning an estimated $490,104 off 71 sponsored posts.
Nikki Bella has become a mother in 2020 which might have shifted her focus to personal matters than being focused on business matters. But being a workaholic, she is expected to bounce back. Lana and Rose had to give up their sponsorship deals due to WWE’s third-party edict. But the elder Bella doesn’t have that many obligations with the company as she’s an alumni. So she can endorse as much as possible.
Lana recently talked about making some money on the digital front.
“I know we are all in that discussion with the company of trying to work that out,” the Ravishing Russian told The New York Post in December. “Once again, the world has changed quickly. Everything has moved into digital space now. So there is a lot, a lot of money that can be made on the digital front from brand deals to Twitch, to YouTube. There’s so much money that maybe WWE didn’t always see they could make.”