The Glazer Family that owns and runs the Manchester United football club may have fallen short of a few thousand crores in their attempt to buy a new Indian Premier League (IPL) 2022 franchise last month, but that isn’t stopping them from making a foray again into the cricketing world.
The Glazer Family along with five-time IPL champions Mumbai Indians, Shahrukh Khan’s Knight Riders franchise, financial services company Capri Global, Kiran Kumar Grandhi of Delhi Capitals and Big Bash League (BBL) club Sydney Sixers are now part of the new Emirates T20 League that’s all set to get underway early 2022.
The Glazer Family, Along With Mumbai Indians, Capri Global, Kiran Kumar Grandhi And Sydney Sixers, Will Be Part Of The Emirates T20 League
The six-franchise league – which is a brainchild of former IPL chief operating officer Sundar Raman, and now being run by the Emirates Cricket Board (ECB) in the United Arab Emirates with the blessings of Sheikh Al Nahyan, who heads the UAE Ministry of Culture, Youth & Social Development – had been in the making for a couple of years now and will finally see the light of the day tentatively in January next year.
ECB is all set to lock in a broadcaster soon, and despite the IPL’s media rights tender waiting to come out soon, there has been relative interest.
“January’s a great time to play cricket in the UAE. The destination caters to multiple time zones, especially in the west. It suits prime-time in the Indian sub-continent very well, as we’ve seen during the last two IPLs and the recent T20 World Cup that were played there,” say industry executives tracking developments.
Sheikh Al Nahyan first began working on the league two years ago. The business model backing it and multiple IPL owners – including the proverbial ‘Big Three’ MI, CSK and KKR – initially took interest. According to reports, the defending IPL 2021 champions Chennai Super Kings were also in the fray to buy a team, but they backed down at the last minute. Nevertheless, the league is duly approved by the International Cricket Council (ICC).
“However, as things changed and the ECB took charge, CSK opted out. But Mumbai Indians giving their consent was a huge shot in the arm for the organisers of the league,” sources added.
The Glazer family showing interest in the Emirates league, after their recent bid attempt at owning the new IPL 2022 franchise either Ahmedabad or Lucknow, shows their growing interest in cricket and how the sport – that India dominates in terms of finances and eyeballs – is waiting to hit the American markets in the near future.
The Glazer Family Failed To Win Bid For New Franchise In IPL 2022
Meanwhile, financial services company Capri Global too, had submitted bids for an IPL franchise in the recent auction and are learnt to be taking an active interest in the sport’s T20 landscape. However, Delhi Capitals co-owner Kiran Kumar Grandhi is learnt to be investing in the league from an individual perspective. The IPL’s franchise other 50% co-owner Parth Jindal will not be a part of this league.
Sydney Sixers, the first participants of the T20 Champions League – one that was conceived by former IPL commissioner Lalit Modi back in 2008-09 – have always looked beyond Australia.
“And for Shahrukh, Dubai has always been a second home to him. Brand SRK has been synonymous with this part of the world and it naturally augurs well to have him and his franchise participating in our league,” say those working on the property.
This ‘desert league’ will work on a unique business model where the franchises will invest on an annual basis and work on substantial returns through broadcast and sponsorships. While there’s no word on whether the BCCI – that now shares a good working relationship with the ECB – will allow any Indian players to participate, the league’s organisers expect cricketers from across the globe to show huge interest.
The Glazer family submitted a sealed bid to the Board of Control for Cricket in India (BCCI) at the Taj hotel on behalf of Lancer Capital. But Lancer Captial’s bid failed to secure one of the new two franchises, who will be added to the lucrative IPL from 2022. Instead, Lancer Capital was outbid by CVC Capital Partners, the private equity firm that already has stakes in Premiership Rugby, the Six Nations and La Liga.
Just 24 hours after the Manchester United owners, the Glazer family saw their club humiliated at the hands of Liverpool, the Glazer family’s attempts to venture into cricket were scuppered in IPL 2022 auction in Dubai, as RPSG and CVC Capital bagged the rights for the two new teams in 2022.