Under new ownership, a lot of changes are coming in WWE and with that, the notion of altering the current WWE Pay Per View model is also being discussed. With Triple H overlooking things in the creative team, WWE is already going through a lot of changes, on television. Plus, the existing boardroom from the corporate perspective will also see a lot of changes, down the road.
WWE’s merger with Endeavor still gives the creative power to Triple H as the Chief Content Officer, and the belief is that the existing WWE Pay Per View mode will be undergoing a few changes under his supervision. For those who remember, WWE used to host brand-specific shows in the past and that tradition could be back so that more youngsters can get into the needed spotlight.
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WWE Pay Per Views used to be hosted in a split brand way, sometimes twice a month, starting in 2016 and only the combined brand events would be the big four pay-per-views, WrestleMania, SummerSlam, Royal Rumble, and Survivor Series. In the current WWE landscape, that system could be working well, again.
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New World Title could make a way to bring back split brand WWE Pay Per Views
WRKD Wrestling reports that split brand WWE Pay Per View events are once again a possibility with the new World Heavyweight Championship being reintroduced,
“One format discussed after the announcement of the draft and the introduction of the new World Heavyweight championship on #WWERaw is the idea of potential brand exclusive premium live monthly events.”
Following WrestleMania 18, WWE had both brands compete in every pay-per-view event but the brand-specific WWE Pay Per Views were labeled in late 2002 with the beginning of Draft. The first such night was WWE Bad Blood, represented by Raw while WWE continued to have their big four events in a dual-branded format.
The last brand-exclusive WWE Pay Per View during that timeline was No Way Out in 2007 before the concept was reintroduced in 2016 with Backlash being the first split-brand event in September of that year. Initially, the concept received much success as the women’s division also received priority. But as a whole the roster became thin, and after WrestleMania 34 in 2018, the dual-branded shows were back starting with Backlash.
