When it comes to the WWE, Stephanie McMahon and Triple H is the power couple who is expected to take over the company the moment Vince McMahon will step down from his role as the chairman of the company.
It’s quite certain considering that how much these two have done for the brand over the past few years ever since The Boss has toned down the duties as the head of the brand.
While Vince’s son, Shane McMahon has been away from the company for several years looking after his own ventures, his daughter and son-in-law looked after the scene in the WWE.
Specifically, Stephanie McMahon represented the company like no one else could have done. While Triple H was involved more in the creative duties, it was his wife who dealt with the on-screen duties.
No one plays the villainous role better than the billion dollar princess. This is why she was appointed as the general manager of Monday Night Raw by her father.
She has done proper justice to it and whenever the brand needed her to represent it, she was there. The latest example of that was Royal Rumble and Elimination Chamber announcement for the women superstars.
Just confirmed: @StephMcMahon, Chief Brand Officer @WWE will be on stage at #CannesLions 2018.
She knows a thing or two about content marketing and how to build a global brand so don’t miss her this year…https://t.co/lPSw6Run6B pic.twitter.com/X9mvY1OdVG
— Cannes Lions (@Cannes_Lions) February 8, 2018
Now, she will be appearing at the Cannes International Festival of Creativity representing the WWE. This is going to be the third consecutive year in the festival’s history that Stephanie will appear to note on WWE’s contribution in the history of sports entertainment.
Check out the news which was broken by wrestlingINC.com:
“WWE Chief Brand Officer Stephanie McMahon will be a guest speaker at the Cannes Lions International Festival of Creativity in June at the Palais des Festivals et des Congrès in Cannes, France. This will be her third consecutive year at the event, where she talks about WWE, content marketing and how to build a global brand.”
The Cannes Lions festival celebrates the association of marketing, design, entertainment and more. WWE has proven to be the behemoth in the world of pro-wrestling and entertainment, so far.
Starting from last few years, they are trying to make their presence felt in the global media. Stephanie appearing in this global summit will be a bigger step for the company from that perspective.
