WWE is approaching the biggest event of the year WrestleMania 39 with their poster boy Roman Reigns in the main event scene for the third time in a row. This is the season when merchandise selling remains all-time high as fans all over the globe visit the United States to attend the Showcase of Immortals.
Unlike the earlier days, the merchandise business may not be WWE’s primary source of income as they now have two separate TV deals to rely on alongside the Saudi Arabia contract. But a superstar’s popularity as well as moving power can be calculated through merch-moving.
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Wrestlemania main event officially announced
With WrestleMania 39 drawing near, this is the ideal time for a WWE Superstar to get noticed so that they can be on the good books of the promotion’s higher-ups. The easiest way to do so is to sell a bunch of merchandise in a short time span.
To kick off the WrestleMania 39 season, WWE officially announced the main event match having the lineup of Roman Reigns vs. Cody Rhodes for the Undisputed WWE Universal Championship. The merch sales around these two superstars as well as the other are very strong right now, as confirmed by Triple H during the post-Royal Rumble 2023 press conference.
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Roman Reigns is the top-most figure in WWE
It was further confirmed through a report on the Wrestling Observer which mentioned that Roman Reigns, Bray Wyatt, Cody Rhodes, and Sami Zayn are the top merch-sellers in WWE, and hence things genuinely look bright for them heading into the WrestleMania season,
“I presume that it will do amazing merchandise numbers because that’s the other thing that’s going on right now is the merchandise numbers are really strong.
A lot of the big characters are very, over when it comes to selling merchandise right now. Roman Reigns, Bray Wyatt, Cody Rhodes, Sami Zayn. They’re hot. That’s the deal. Things look good for them going into WrestleMania season.”
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As noted above, the top merch seller for WrestleMania 39, Cody Rhodes will challenge Roman Reigns for the Undisputed title which should move more merch, moving forward. As for the organic babyface, Sami Zayn, the rumors have that he and Kevin Owens will end up challenging The Usos for the Undisputed WWE Tag Team Championships at Mania. As for Bray Wyatt, he could be up for a clash against Uncle Howdy.
