WWE Transitioning To Mainstream Entertainment Company Like DC Or Marvel

WWE hasn’t not only got rid of the additional burden of the roster following WrestleMania 37 but also those officials who were growing pains within the company. Apparently, they want to move in a bigger direction in the upcoming months led by Vince McMahon. But President Nick Khan is also being given even more control within the company.

According to PW Insider, the Chairman & CEO Vince McMahon is giving Nick Khan more freedom to re-form the company as he wishes internally. At the end of the day, they are focused on the bigger picture and that’s to spread wings. It is also being reported that WWE is looking forward to becoming a mainstream entertainment property rather than just being a professional wrestling organization.

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“We are told by a number of WWE sources that Khan has been given great power and leeway by Vince McMahon to move WWE forward into the future and prepare to bring the company towards a more mainstream entertainment property,” the source informed.

Plus, it was noted that Nick Khan envisions that the World Wrestling Entertainment could eventually become “something to similar to Marvel and DC with lots of potential crossover appeal not just for performers but the characters and WWE brand itself.”

WWE has signed a lucrative deal with Peacock

WWE’s funding has grown bigger with a huge deal with Peacock which is worth $1 billion for their streaming rights inside the United States. These high-dollar contracts might just continue to stay if the company intends to stay in the mainstream direction. Some more big steps may just follow if they want to cement their position in the popular culture landscape.

Ringside News additionally reports that the change in the Talent Relations department of the WWE was expected, for sometimes. A WWE employee said that the new head, John Laurinaitis might import his own team that should probably be a new team. Also, “Vince McMahon wants fresh eyes on the product and on management.” That being said, “most of the management from a previous era” has to be gone since they want new blood.

While “Vince wants new blood in the ranks,” Kevin Dunn is still in his position of power in productions. Bruce Prichard and John Laurinaitis will be the two other men who will hold powerful backstage positions in the foreseeable future.