WWE Wrestlemania 37 Records Biggest Viewership; Social Media Engagement & More
Apr 15, 2021 at 2:26 PM
Wrestlemania 37 was back in business after a hiatus of one year from its usual glory with fans in attendance around the Raymond James Stadium in Tampa Bay, Florida. The two-night affair proved to be a huge success for the company despite the fact that the so-called legendary names were off the card. WWE was ultimately able to garner the attention of the fans that resulted in some sort of records.
Regarding WrestleMania 37, Variety reported that the PPV recorded 1.1 billion video views across their various video and social media platforms, which is up 14% from last year. WWE contents throughout the week also saw a record 115 million engagement on social media, which is a 102% increase from last year.
WWE alone was responsible to create 71 Twitter trends between Night One and Night Two of WrestleMania 37. From the business side too, WWE seemingly made big profits as merchandise sales were said to be the highest per capita in WWE history. These stats were provided to Variety by WWE.
WWE previously announced a total of 51,350 fans in attendance for WrestleMania 37 – a sold-out crowd of 25,675 fans each of the nights. Insider reports suggest that the number was not accurate as claimed by the company. The attendance is considered to be much less than the shown figure. The number was anyway boosted by WWE as they were allowed to have a capacity of 25,000 fans for each night.
WWE reportedly made $10 million from Wrestlemania 37 ticket sale
During Wrestlenomics Radio, Brandon Thurston broke down the reported WrestleMania 37 attendance to note how much WWE could have made from the ticket sales. Going by the ticket sales numbers, they’ve likely made a figure of $10 million.
“They are reporting 51,000 fans. They did not report a gate her, which they do in some years. Let’s say 40,000 paid and the average ticket price is $250, which has been in line with what WrestleMania tickets have been in the past and if you multiply by 40,000 paid with an average price of $250, you get $10 million.”
It was noted that a $10 million gate would be just below how the Biggest Event of the Year normally does. It took two nights for the company to make that number. WrestleMania 37 also didn’t sell nearly that many tickets. It was a rainy season and tickets were available till the gate opened.