WWE went ahead with WrestleMania 36 as per schedule which was a controversial decision. While it was a bold move without a doubt in a time when the world is going through extremely tough times, some might say it put superstars’ health in jeopardy due to the coronavirus pandemic. But overall, WrestleMania 36 proved to be a major success in terms of viewerships and social media interactions.
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Primarily, WWE’s goal was to deliver more entertainment for the audience who are being forced to sit out at home to help the slow spread of Coronavirus and thus gain more viewers.
Without much work to do, the audience was really invested in social media interactions using different platforms. Thus, it set a new record.
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As per the below announcement from WWE.com, WrestleMania 36 appeared to be the most socially active show in the history of the event. Over 13.8 million interactions were noted over the biggest event of the year,
“This year’s WrestleMania is officially the most social event in WWE history as new champions, a jaw-dropping Boneyard Match, a mind-bending Firefly Fun House Match and non-stop action ignited the conversation throughout.
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WrestleMania saw a total of 13.8 million total social media interactions on Facebook, Instagram and Twitter, which was up 57 percent from WrestleMania 35 and the most in WWE history.
The Undertaker and AJ Styles delighted fans, as their unique yet brutal battle throughout a graveyard continues to draw attention.
Drew McIntyre left a lasting image of WrestleMania 36 for the WWE Universe with his passionate raising of the title in a career-changing moment.”
Apart from the interactions, WWE continued to produce more video content on YouTube which also produced huge views, as well. WWE already has a YouTube channel having 50+ million of subscribers. Apart from this video streaming platform, other platforms like Instagram, Facebook and more have helped securing views that almost touched 1 billion views. Here’s more from WWE.com,
“WWE noted that WrestleMania Week drew more than 967 million video views across the WWE digital and social platforms, including the WWE Network, the WWE website, YouTube, Facebook, Twitter, Instagram, TikTok, and Snapchat. This was up more than 20% from WrestleMania 35 Week.”
The Undertaker vs AJ Styles was the most successful match of WrestleMania 36 show that closed the night I of the show. The Boneyard Match received a full-on movie treatment that was taped from an abandoned place, somewhere in Florida.
This match received the most views on YouTube followed by the Universal Championship match between Goldberg and Braun Strowman. The WWE Championship match between Brock Lesnar and Drew McIntyre stays in third place.
The two-night across shows of WrestleMania 36 produced 46 million hours of content on the WWE Network platform including lookbacks to previous editions of the showcase of immortals which also focused on stars who made this event infamous.
WrestleMania 36 itself appeared to be the most lengthy of all-time bringing almost 6 and a half hours of action. Including the Kickoff Shows, it would be an 8 and a half hours of the show.
