The Undertaker is undeniably the greatest in-ring character to be ever produced by the WWE or rather Vince McMahon. The legendary performer is long retired from action starting in April 2020 after an iconic Boneyard match against AJ Styles. However, the company considers him to be a huge asset and they do want him to be associated with them by any means.
The Undertaker will be hosting another “1deadMAN SHOW” show in Philadelphia during the Extreme Rules 2022 weekend, as per the reports of The Philadelphia Inquirer. This show is set for October 7th at TLA on South Street, just a day before the Extreme Rules pay-per-view. It appears that the WWE Hall of Famer has more shows lined up for him as the company is enjoying the ticket sales around his appearances.
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PWInsider reports that WWE is figuring out more ways “to utilize The Undertaker going forward post-retirement.” Leaving his eerie on-screen persona, the real-life Mark Callaway is interacting with the fans in this kind of appearance, and fans are loving it. Due to the mass popularity among all the people, WWE believes that booking him more will be beneficial for them.
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The Undertaker had an illustrious career in WWE
The strategy around the veteran superstar is that his TV character is still licensed and could be marketed, no matter what. The Undertaker gimmick was introduced on TV all the way back in 1990 at that year’s Survivor Series as the mystery member of Ted DiBiase’s team in one of the traditional elimination tag team matches.
The Undertaker won then the WWE Championship from Hulk Hogan at Survivor Series, a year later. His on-screen shtick went through some changes in the following years via the Ministry of Darkness and then The American Badass in 2000, a redneck biker.
This heel gimmick became immensely popular but The Deadman gimmick was ultimately back in 2004. Afterward, he went on to win the World Heavyweight Championship at WrestleMania 23 and then continue his regular stint until 2010. After this, he mostly started performing around Wrestlemania seasons. His final match occurred at WrestleMania 36 which was a Boneyard Match with AJ Styles.