International Cricket Council (ICC) on Thursday has revealed their another official beverage partner Aspall for the upcoming 2017 ICC Champions Trophy eight-team mega tournament which will kick start from June 1st in England as the hosts will take on Bangladesh at The Oval.
As the buzz has caught the attention of cricket fanatics across the globe, ICC has attracted the different brands for the sponsorship and partnership before going for a deal as the event would take place in the United Kingdom next month, where cricket was actually introduced.
“Having the ICC Champions Trophy at three iconic locations and involving the top eight-ranked teams together for a short, sharp and prestigious event is really creating a buzz around this year’s tournament and this combined with the significant number of fans attending the tournament is attracting sponsors such as Aspall,” ICC General Manager for Commercials, Campbell Jamieson stated in ICC media release.
However, the world cricket governing body general manager for commercial purpose Campbell Jamieson has revealed that Aspall, the cider producer has decided to become the authorised partner of the Dubai-based ICC following the recognition of 50-over format across the globe in gentleman’s game.
“On behalf of the ICC, I welcome Aspall as an Official Cider Partner for the ICC Champions Trophy 2017. Aspall is a premium brand in the United Kingdom and its decision to partner with the ICC indicates the popularity of 50-over cricket and also reflects how attractive major global events such as the ICC Champions Trophy are to brands,” Jamieson added.
The media release stated Cider business was started by Aspall in 1728, as the fans would find its products at the different venues of the ICC event including three venues followed by Fan Park at Edgbaston in Birmingham.
Interestingly, the eight teams which are participating in this competition made the cut-off mark which was set on September 30, 2015, for the ICC One-day International Team Rankings as the 18-day tournament will witness 15 matches each with every team having an opportunity to play three games respectively.
Aspall is one of the oldest company in the United Kingdom and according to ICC media statement it’s the eighth generation of Clement Chevallier, who’s running the cider business which has further witnessed improvement while getting the family members as ‘Barry and Henry Chevallier Guild’.
“All of us here at Aspall are thrilled to be a new partner of this prestigious event. The ICC attracts the best teams and cricketers in the world,” Des Smith, CEO of Aspall said.
Aspall Hall is further producing vinegar and juices as the brand has followed the innovation while making use of the technology. While ICC had more on the horizon, on May 10, ICC also appointed Kingfisher as its lager partner for the ICC Champions Trophy.
“The ICC has a fantastic reputation and high standards and values that we feel align so well with Aspall and what we also stand for. We are really looking forward to this partnership,” Smith added.
According to the match schedules and itinerary, The Oval will host the opening game followed by final on June 18. Moreover, Cardiff and Wales Stadium will host the semi-final on June 14 which would also be the first semi-final as the ground will also host three other matches.
On the other side, Edgbaston will host the second semi-final on June 15 which also include four different matches including India-Pakistan ‘mini-final’.