The WICB on January 27th announced that Yepme, an India-based online shopping company, will sponsor the West Indies team for the ICC World Cup 2015.
Yepme, established in April 2011, has its head-quarters in Haryana and specialises in online retailing of men and women’s garments and accessories.
Nelecia Yeates, he West Indies Cricket Board’s (WICB) commercial manager, said:
“We look forward to a mutually beneficial association as the West Indies team remains one of the most attractive cricket teams in the world and will be one of the favourite teams in the World Cup.”
Sandeep Sharma, the founder and chief operations officer of Yepme expressed happiness and said that it will be a good opportunity to strengthen their vision as a global brand.
“We are very excited about this sponsorship with West Indies team in the ICC World Cup. Being the third largest sports tournament in the world which will be seen in more than 182 countries, it’s a huge opportunity for Yepme to strengthen its vision as a global brand.
“With a viewership of over one billion in the last tournament, we are expected to get guaranteed exposure making it a very profitable investment,” he added.